How is Instagram used for marketing in the eCommerce industry?

For most people, Instagram is favourite among all other social media marketing channels.

It keeps releasing new and exciting features to keep the users hooked. Ecommerce businesses can make use of the Instagram features to stay on top of their marketing game.

To stay ahead of your competitors, companies must understand the various features of Instagram. Here is how Instagram is becoming the future of eCommerce.

1. Allows You To Connect With The Young Crowd

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Ecommerce businesses rely a lot on young customers and can have a strong customer base through Instagram. Instagram has an active user base of young people, mainly between the ages of 18 to 29 years.

Instagram allows you to connect with them with the help of direct messaging. It helps in building trust with your customers and lets a business interact with their followers through comments and likes.

The customer and product brand relationships last longer and grow from there. Instagram allows eCommerce business owners to use the @ sign to tag someone and appreciate their liking for their product, thus, helping businesses get live feedback and testimonials from customers.

2. Allows You To Share Photos, Videos, And Stories

A business needs to expose target customers to its brand name repetitively to create brand awareness. It is the only way that people start recognizing a brand. The most basic and essential feature of Instagram is that it is a photo-based social media platform.

The timeline of Instagram comprises photos and videos followed by a caption and hashtags. The captions are also not compulsory for the post.

The use of pictures and videos makes any content more catchy, and people remember more of what they see.

These are also beneficial in increasing traffic to an eCommerce business website or portal. An interesting video has a higher chance of converting a follower into a customer than images.

Therefore, Instagram allows the followers of a brand to memorize the brand name for longer and increase the chances of purchase.

Instagram lets the eCommerce business post photos and videos multiple times a day. Multi-posting will make sure that a person does not miss a post. 

3. Organic Search Results

Unlike Facebook, Instagram has no restrictions on showing a company page in their organic search results. The business posts on Instagram are fully accessible by its followers for free.

It means an eCommerce business doesn’t have to pay anything additional to get its post on Instagram’s organic search result page.

You can also link your Instagram account to your blog. With the help of various blogger’s outreach services, you can promote your Instagram accounts but getting a back-link from different relevant blog posts.

Instagram has a higher engagement rate than other social media platforms as an interactive post gets immediate likes, comments, and initiates conversations. An additional feature of Instagram is that, once a person likes a photo from a brand’s page, it goes into the archive tab.

They can access these photos in their profile as “photos you’ve liked.” The more active and transparent a business gets over Instagram, the better would be the eCommerce business’s response rate.

4. Allows you to Post Simultaneously on Multiple Channels

Instagram also saves an eCommerce business’s time for promotion on different social media channels. While putting up a post on Instagram, a business owner has the choice of posting it on Facebook, Flickr, Tumblr, and Twitter too.

It becomes easy and convenient for the business to share with multiple audiences on different platforms. 

5.  Instagram for Shopping

The number of sales measures the success of any eCommerce business. Every business owner aims for more and more sales from any platform. Instagram plays a vital role in the sales of eCommerce products too.

The shopping feature is an essential feature that every business should use for their benefits. There is a shop tab on Instagram that allows customers to check out various products from different brands.

It lets businesses put an ad (advertising post) with a call to action button, i.e., people can either contact the business website, visit the products portal, or shop. To improve the experience of shopping on Instagram, it has added a feature that lets customers tag products in their stories and posts.

As per a survey, more than 1/3 people have purchased Instagram. It shows that Instagram is a platform that creates direct sales for your eCommerce company. The research indicates that most female users discover new beauty and fashion products, whereas men find out new tech products on this platform.  

6. Make Use Of Stories

Instagram stories are an essential feature to help in the growth of the business through engagement. It helps in real-time marketing with the audience, which lasts for 24 hrs. Putting up live stories of any event or sale going on the store or website can encourage the viewers to purchase.

Instagram allows a business to share its posts as stories. Almost 500 million users use this feature on Instagram. These stories have other features like adding text, boomerangs, highlighting the text, different font styles, and more.

Instagram allows business owners to make interactive stories, too, with the help of emoji-slider stickers, polls, questions, and countdown. It makes people stay for a longer duration on these stories.

When an eCommerce business shares a story on Instagram, its account icon highlights, and it can see who all saw the story. Uploading a video or post as an Instagram story keeps a brand at the top of the user’s feed with a bright ring on your icon. It indicates that a new story has been added.

Instagram allows businesses to use certain features like “swipe-up,” which they can use to bring the viewers to a targeted page. Apart from this, brands can use emojis and images to make them more appealing.


Instagram is a platform that lets eCommerce businesses express authentically. The businesses can share content based on customer’s experiences, a customer’s story, and this makes people relate to the business.

Individual influencers promote self-love, no-filter images, and reality memes. IGTV is a feature on Instagram that allows a business to post long video content. It also enables the brand to publish landscape videos too.

It is an excellent feature for eCommerce businesses to reach a large scale of audiences. 


The above are the few ways Instagram is becoming the future of eCommerce.

Ecommerce businesses can involve Instagram influencers in promoting the products, talk about their features, make videos, and promote them.

There is a higher rate of success when an Instagram influencer discusses a product and shares it with their followers.

Instagram keeps updating its features, so a business needs to stay updated with the latest trends.