Today More and more people are online than anywhere else. As per the online survey, nearly all customers, more than 95 percent are now using online digital media when researching new products or services under their local area. Google has been evolving and updating number of algorithms for Local searches. Map results pattern is continuously changing from top 7 map results to top 3 packs. Local searches are now growing by 80% from last 3 or more years.
Search engines specially Google and Bing are currently taking into account the location of customers (by their IP address or GPS Locations) looking for products and services in your market and matching them to the local businesses.
Google is giving High importance to roofing SEO marketing campaigns (because of high-quality work done) by allowing roofing companies to appear on the first page of search results for relevant keywords making your roofing SEO more effective.
There are three ways your roofing SEO efforts can have your business show up on the first page of Google; Google Places (Formerly Google Maps), Geo pay per click advertising, local organic SEO.
What Is Google Places? And why promotion on Google maps or Top Ranking is Important? As we have discussed above, Google local searches has increased more than 80% and people are looking for local product or services. Especially if we talk about roofing services, No doubt people will look for their local contractors. To whom they can visit easily and can check for their previous work.
Now why Map ranking is important for roofing companies? When people look for local services, they check for their reviews and rating. We help roofers companies to increase their genuine reviews by approaching their previous clients and ask them to leave positive reviews. We also guarantee to achieve the top 3 rankings in Google maps so our roofing client can attract more and more new clients.
Pay Per Click Advertising For Local Area
Pay-Per-Click (PPC) marketing is just about the most widely used variety of roofing marketing on the internet currently. The primary reason for this is that we can immediately get the top ranking in Google with this cost-effective method.
Here is how it works. Old days when businesses use the traditional methods of marketing such as TV, Radio, Banners, and Prints, the cost of your advertising depends on how many people view your ads on TV. But there is a guarantee for conversion. But In today’s world, PPC is a great way to promote your roofing business by reaching millions of targeted people in your area. Those are interested in your services only those people will click on your ads and visit your website. You do not need to pay for per view. Only potential customers will come to your website and generate leads. The reason behind to reach to the targeted customer is the services offered by Google PPC campaigns.
Google provides the privilege to pick the local location where you want to promote your roofing website so only people of that area can view your advertisement.
For example, a roofer in California can create a PPC Ad and only have it shown to Internet Users within a 10 mile radius of their business. This ensures only real prospects will see the ad in California and greatly reduces the costs of the advertising campaign as the rest of the world does not see the PPC Ad and therefore unnecessary and undesirable clicks on the ADs are avoided!
Organic Search Engine Optimization (SEO) For Local Area
Search engines like Google save user’s time by presenting the most relevant websites that satisfy their searchers. Google use their algorithms to show the most relevant results in search engine. Google knows what local services search by local people is. And display them local results. Relevancy is calculated by examining on page and off-page factors based on the potentially researched keywords. No one knows for sure how search engines work but there is a general consensus the most important factors are unique content, keyword density and backlinks to the site.
Local Organic SEO is about adding the most relevancy keywords to your Meta Title, Generate relevant content on the website, Build relevant links to niche websites, and off-course use the local area while promoting so Google comes to know that where the business wants to promote their services.
Local Organic SEO takes into account the above factors and also includes local geographic terms. Local roofing SEO campaigns by Dricki can create unique and valuable content with geographic keywords to ensure their website is being found when users are searching for your service.
Today there are more options for roofing marketing efforts to generate new leads from the internet. However roofing marketing on the internet has challenges.
With the high value of benefits of Maps ranking, Local Organic searches, Paid advertisement through Google ad words or we can call it PPC ads, many local businesses in highly competitive markets find it a challenge to get on the first page in Google Places in their roofing marketing locations. So to overcome these challenges Dricki IT solutions offer the best SEO for Roofing Companies to achieve their goals.
Roofing Companies those use PPC ads by their self but fail to execute it properly can be unprofitable. So its recommended that such campaigns must run through professional or experts The roofing marketing programs which include geo pay per click should plan for several months of testing and optimization and manage stakeholder expectations accordingly.
Local Organic SEO is a close second to Google Places for return on roofing marketing investments. There are two challenges; patience and dwindling first page available positions.
How Long Does SEO Take?
- Results Take Time — SEO is a long process and takes time. It can take around 3-4 months to achieve great results. Because Google update their algorithms on regular basis and ranking fluctuate based on that.
- A Lengthy Campaign means Better Results — A good roofing SEO campaign means hundreds of hours of work per week for several weeks before the campaign’s effectiveness becomes apparent. Because Google takes time to index the back links and then give credit back to our website.
- Steady Increase in Ranking — A successful roofing SEO campaign results Can be seen through steady increase in ranking. No one can jump directly to first page of Google overnight,
- Results will Eventually Plateau — New customers should continue to increase over time and then eventually taper off to the point where your main concern is maintaining those numbers.