The use of social networks such as Facebook, Twitter, Linkedin, Pinterest, YouTube TV etc in your marketing strategy can be promising, but you need to understand how to really direct your efforts to bring financial results. Understand how to do it right now!
The idea of making money online has become a controversial issue, due to the great difference in thinking about it.
On the one hand, there are those who think that there is a formula of success that implies little effort, much profit and an infallible model that lasts forever.
On the other, there are totally unbelievers, who believe that the greatest nonsense to think that it is possible to make money with something done just to pass the time.
The right thought is in the middle term, far from those two extremes. It is possible to simply monetize your social networks and earn money sustainably with them and on the other hand some people think to make money through other sources like Amazon coupons
But that involves a lot of work and, above all, careful planning. Let’s see what you need to know to have the success you want in the market!
Are social networks a good market?
Before thinking about making money on social networks, you need to answer the previous question. Fortunately, it doesn’t take long to determine if the social media market is profitable and promising.
Just look at the number of active users of the main social networks of today:
- Facebook: more than 2 billion;
- Twitter : more than 300 million;
- Instagram : 800 million;
- LinkedIn : 500 million.
The impressive numbers indicate something very important: no matter what type of audience you want to reach, it is very likely that you are on social networks.
In addition, social networks are very fertile ground for business. It is no accident that 94.4% of Brazilian companies use this channel to attract and retain customers.
The data shows that this heavy investment has yielded results. Therefore, it is clear that it is worth investing in social networks as a terrain for digital entrepreneurship.
3 essential elements for monetization to work
The market is good, but from there to think that you will earn easy money, without making any effort is a big hoax. Actually, the previous numbers teach a cruel truth: building a business on social networks is not for anyone.
While many people think that it is enough to create a legal profile and copy what worked in other strategies, the reality is that the competition is very strong and intense.
Only with the following 3 elements can you survive and benefit from that part of the digital market:
High traffic means that your message reaches many people. And the more people reach, the greater the perception of value it will generate.
The human being seeks constant validation in the actions of others. In other words, if 100,000 people follow you, it will be much easier to get another 100,000.
On the other hand, if your profile has almost no fans or followers, people will think that it is not relevant and I will hardly pay attention to what you said.
If people do not pay attention to what you publish, which is free, how are they going to buy something from you or someone you recommend? Traffic is essential to make money on social networks.
If receiving visitors and conquering followers is important to increase your reach, the commitment is even more important. It is he who determines if your thousands of followers listen to what you said.
Therefore, commitment is what will really make your fans buy what you sell or recommend. A lot of traffic without compromise does not result in profit either. It is important to have both.
The purpose of the brand is what people need to perceive from you to arouse the desire to consume. Otherwise, you can even earn money, but at a level well below what you might expect.
The purpose of the brand becomes present when you generate value through relevant content for your audience instead of pushing the products.
Fans must first feel that your desire is to help, and that you are in a position to do so. Afterwards, the principle of reciprocity will take action and they will feel inclined to do the same.
3 ways to monetize your social networks right now
There are many ways to make money on social networks. Between direct and indirect ways, you can choose the ones that have more to do with the entrepreneurial style you want to be.
Nothing prevents you from using more than one tactic to monetize your profile or page. Just remember to keep the focus on each of them. The main ways to benefit from social networks are:
- Sale of own products and services
Do you have any product or service, whether physical or digital? You can use social networks as a platform to gain attention and sell them directly on those channels.
Some examples of products and services that you can sell are:
- E-books and digital tools
- Online or face-to-face courses
- Advice or provision of specific services
In some cases, your product or service is not so easy to sell directly. Therefore, it compensates more to use social networks to generate leads.
- Affiliate Marketing
Affiliate marketing consists of recommending other products for your audience, using specific links. Once someone makes a purchase using your link, you receive a commission for the sale.
The good side of affiliate marketing is that you don’t even need to worry about creating and maintaining a product. You can focus only on building your audience and choose quality products to indicate.
- Video marketing
The marketing video follows the same line affiliate products. Simply concentrate on the production of quality video content and monetize them by placing ads.
If you become a digital influencer in your field of activity, you can also be invited by companies in the sector to make sponsored videos and even mix digital actions with face-to-face campaigns.
There is no lack of options to monetize your social networks. But don’t forget: that will be your job, and you will have to treat it as professionally as possible. If you do, it will get enough traffic, commitment and convince fans of your brand purpose.
Selena is a blogger and a guest contributor for a well-known brand that includes MESHEBLE . In her leisure time, she plays tennis.